Product Development        Graphic Design        Product Development        Graphic Design        Product Development        Graphic Design        Product Development    


Overtime x Pokémon
2025
Role:  
Product Manager, Technical Designer, 
Creative Director
Overtime collaborated with Pokémon to bring an apparel collab that blends the world of sport and Pokémon.

Unique pieces were created. A custom, first-of-its-kind Pokémon basketball was made. The collection references easter eggs from the Pokémon franchise, like the ‘Who’s that Pokémon’ and the relational dynamic of Mew and Mewtwo. A custom Pikachu and basketball were specially created for this collaboration.


Happy Teeth
2024

Role:  
Lead Designer,  Creative Director


Brand Identity
Packaging Design
Print
Today’s generation has a tendency to use products containing ingredients with difficult-to-pronounce names. 

Gum is one such product that consumers tend to overlook due to their fast-paced lifestyles. However, the food we consume, including gum, has a significant impact on our gut health, which is directly linked to our overall health and emotional state. 

Happy Teeth offers a solution that enables you to enjoy delicious flavors without compromising your health.


Overtime Elite x Pokémon
2025
Role:  
Product Manager, Technical Designer, 
Creative Director
For World Pokémon Day, Overtime collaborated with Pokémon to bring a Pokémon-themed playoff at OTE Arena in Atlanta along with an apparel collection.

Each team was matched up with a Pokémon for the semi-finals of OTE season 4. This activation engaged both Pokémon and basketball fans. 

The collaboration resulted in 2 sets of apparel drops, 8 sets of custom Pokémon jerseys, and fan activation. 


Featured Press:
Pokémon
License Global
Sporting News







Overtime Elite x Naruto
2026
Role:  
Product Manager, Technical Designer, 
Creative Director
Overtime Elite x Naruto brings sports into the world of Naruto. 

The competitive nature and sport are combined through an in-arena activation at OTE Arena in Atlanta. 2 sets of games were played in parallel to the main storyline of Naruto. 

In this collaboration, apparel, jerseys, fan activation, and live events were executed.

Astral Project
2022

Role:  
Lead Designer,  Creative Director


Brand identity
Print
Web design
Merchandise
A fake, alleged astral projection community called “Astral Project” meant to mislead everyday consumers into joining a larger movement/ community.

Astral projection is a term used in esotericism to describe an intentional out-of-body experience that assumes the existence of a subtle body called an "astral body" through which consciousness can function separately from the physical body and travel throughout the astral plane.



Overtime x Spongebob
2024

Role:  
Product Manger, Technical Designer,
Creative Director

For SpongeBob’s 25th anniversary, Overtime collaborated with SpongeBob to bring SpongeBob Night at OTE Arena in Atlanta and an apparel collection.

Overtime Elite (OTE) had a SpongeBob takeover at OTE Arena in Atlanta, GA, where Jelly Fam played in custom SpongeBob-themed jerseys. 

Featured Press:
License Global


Overtime Lifestyle
2023 – Present

Role:  
Product Manager, Technical Designer
Select Overtime in-house lifestyle collections and collaborations. 
Sold on  Shop.Overtime.tv and select wholesalers.

Notable Collections & Collaborations:

2025 – 2026
  • Stadium Essentials (NBA)
  • Chillis
  • Dunkin
  • Playa Society


2023 – 2024
  • 7 Eleven
  • Georgia  Aquarium
  • Unless
  • Utopia Bagels
  • Joe’s Pizza
  • And1
  • OvertimeFC x Kappa
  • Adidas: Don’t Be A Fan Later
  • Billionaires Boys Club Ice Cream
  • AMP


2025 – 2026

2023 – 2024

Pattern of Circles
2022

Role:  
Lead Designer,  Creative Director


Print
A study on the designs and interactions of three circular forms (concentric, orthogonal, and circular contact).

This book delves into the patterns and relationships between three distinct forms of circles - concentric, orthogonal, and where circles make contact. 

Hand bound and printed using a risograph printing process.


©2026 by Julián Chen