Overtime collaborated with Pokémon to bring an apparel collab that blends the world of sport and Pokémon.

Unique pieces were created. A custom, first-of-its-kind Pokémon basketball was made. The collection references easter eggs from the Pokémon franchise, like the ‘Who’s that Pokémon’ and the relational dynamic of Mew and Mewtwo. A custom Pikachu and basketball were specially created for this collaboration.

For World Pokémon Day, Overtime collaborated with Pokémon to bring a Pokémon-themed playoff at OTE Arena in Atlanta along with an apparel collection.

Each team was matched up with a Pokémon for the semi-finals of OTE season 4. This activation engaged both Pokémon and basketball fans. 

The collaboration resulted in 2 sets of apparel drops, 8 sets of custom Pokémon jerseys, and fan activation. 

Overtime Elite x Naruto brings sports into the world of Naruto. 

The competitive nature and sport are combined through an in-arena activation at OTE Arena in Atlanta. 2 sets of games were played in parallel to the main storyline of Naruto. 

In this collaboration, apparel, jerseys, fan activation, and live events were executed.

For SpongeBob’s 25th anniversary, Overtime collaborated with SpongeBob to bring SpongeBob Night at OTE Arena in Atlanta and an apparel collection.

Overtime Elite (OTE) had a SpongeBob takeover at OTE Arena in Atlanta, GA, where Jelly Fam played in custom SpongeBob-themed jerseys. 

2025 – 2026

2023 – 2024