Overtime Elite x Pokémon
2025
Role:
Product Manager, Technical Designer,
Creative Director
For World Pokémon Day, Overtime collaborated with Pokémon to bring a Pokémon-themed playoff at OTE Arena in Atlanta along with an apparel collection.
Each team was matched up with a Pokémon for the semi-finals of OTE season 4. This activation engaged both Pokémon and basketball fans.
The collaboration resulted in 2 sets of apparel drops, 8 sets of custom Pokémon jerseys, and fan activation.
Each team was matched up with a Pokémon for the semi-finals of OTE season 4. This activation engaged both Pokémon and basketball fans.
The collaboration resulted in 2 sets of apparel drops, 8 sets of custom Pokémon jerseys, and fan activation.
Featured Press: